UC Davis
Enhancing campus parking for universities
Enhanced accessibility
Updated interfaces to fit accessibility standards
Increased brand trust
100% of stakeholders reported higher trust for the updated design
Onboarding design
Designed an onboarding flow to increase user confidence
Context
AggiePark via the AMP Park app makes it easy to pay for parking at UC Davis right from your phone. Our redesign aimed to address user's feedback and concerns about the app.
Impact
Our team presented our designs to stakeholders at UC Davis and AMP Park. 100% of stakeholders reported higher trust for our redesign. Currently, two features we pitched have been shipped and more are in development.
Role
Product Design
UX Research
User Testing
Timeline
2 months
Collaborated with
4 Product Designs
1 Product Manager
Challenge
AggiePark received consistent constructive feedback from UC Davis staff, students, and visitors. Users felt frustrated with outdated interfaces, unsafe inputting their credit card information, and a lack of flexibility.
Research
To empathize with user frustrations, I conducted a survey, user interviews, a focus group, competitive analysis, and user testing.
Insights
I found that AMP Park could benefit from an onboarding flow, clarified map design, and improved payment process.
Ideation
Sketched and wireframed to reorganize information, increasing customizability, and modernizing the design system.
User Flow
Mapped out a user flow that could work for any campus that uses AMP Park.
Design System
Updated colors, typography, and buttons to improve accessibility.
Final Design
Onboarding
Introduces AMP Park's safety features, reminds users to turn on location services, and prompts users to create an account. Aims to increase trust while streamlining the account creation process.
Improved Design
Original Design
No onboarding process in original design.
Location Browsing
Integrated Google Maps, displays parking lot names, filter by parking zone type.
Search displays users most recently purchased parking zones
Improved Design
Original Design
Paying for Parking
Integrated Google Maps, displays parking lot names, filter by parking zone type.
Search displays users most recently purchased parking zones
Improved Design
Original Design
Profile
Add vehicle and payment options, set default vehicle and payment options, view purchase history.
Improved Design
Original Design
Takeaways
01
Communicating with stakeholders
I presented my work to stakeholders at UC Davis and AMP Park. I navigated presenting a redesign in a way that remained respectful to the original product while clearly communicating design thinking.
02
Understanding business constraints
I learned how to consider scalability and feasibility during this project. Since AMP Park is used on many other campuses, our features had to be applicable to any location.
03
Emphasize transparency
Transparent design can make or break a user's experience with a product. Our improved design received positive feedback for the safe feeling it evoked, beyond just the technical details.